Earn to Learn Florida (ETLF), a 501(c)3 non-profit whose mission is to empower income-challenged students to complete college, announced that Rebecca Gerke has been named finance and human resources director.  Gerke joined Earn to Learn FL in 2016 as an accountant.

Rebecca is an experienced accountant and consultant with collaborative success in guiding multiple small businesses and non-profits in growth, profitability and sustainability,” said Brenda Tate, CEO of Earn to Learn FL.  “She implements sound business practices and improved management of costs and utilizes a consultative approach to work with key leaders, board members, management, and staff to control overhead expenses and cash flow, streamline operations with policies, processes, and procedures, and analyze business strategies.”  Gerke earned her Bachelor of Business Administration in Business Management from the University of Wisconsin-Eau Claire.

“I love the opportunity to see education happening on so many levels,” said Gerke.  “Our Near Peer Coaches enhance their own education through leading personal finance and college readiness training. Our Student Savers are reaching their savings goals as they apply knowledge learned through the program.  This education is far-reaching, with many ripple effects. It’s a joy to provide behind-the-scenes support to the organization.”

Earn to Learn FL empowers low-to-moderate income students in Florida to earn college degrees and professional certifications with little or no debt through matched savings, personalized financial capability training, and success coaching. In addition, eligible students who establish a habit of saving for higher education can receive matching funds for financial assistance provided by Earn to Learn FL supporters committed to enhancing workforce development and the economic well-being of Florida communities.  For more information, please visit EarntoLearnFL.org or email Brenda Tate at Brenda@EarntoLearnFL.org.